Cotopaxi Brand Strategy & Marketing Campaign

For this project, my team and I conducted an in-depth brand analysis of Cotopaxi, an outdoor gear and apparel company known for its sustainability and social impact initiatives. We developed a comprehensive marketing strategy that included a SWOT analysis, customer personas, brand positioning, and a brand equity pyramid. Our work highlighted Cotopaxi’s strengths in sustainable practices and unique design, while identifying opportunities for expansion and global growth. The final deliverable also included a creative campaign concept—“Explore Beyond”—designed to connect Cotopaxi’s adventurous spirit with its mission-driven values.